District Leader of Stores

Company: The Normal Brand
Location: Saint Louis
Posted on: February 17, 2026

Job Description:

Job Description Job Description The Normal Brand is a family owned, fast-growing, apparel company that operates online and in over 500 stores across the world. We believe that we can make someone’s day better by greeting them with a smile, handing them a cold beverage, and selling them a sharp outfit. We love competitors who make winning fun for everyone around them. Energy, positivity, and hunger are massively important in this role. Written and verbal communication is crucial for us to scale quickly and successfully. We believe in action, action, action. TNB retail is rapidly growing with 11 stores and a focus on expansion. The District Leader is an entrepreneurial leader who will support our retail expansion while elevating existing stores. The District Leader will ensure that the TNB mission and creed are followed, drive metrics (Conversion, AOV, UPT), and develop all retail leaders to grow within the organization. “Success is peace of mind that is the direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.”-John Wooden Success in this role equals maximizing guest experience, talent acceleration, and revenue in each store. The District Leader is accountable for many aspects of the stores' performance and will work with one of the owners/brothers. We believe that a sharp outfit can take someone’s day from good to better, and that matters. The store mission is to make peoples’ day better, sell clothes, and have fun. Responsibilities ? Help write and implement store processes ? Oversee the hiring process for all store roles from recruiting to compensation, onboarding, and implementing a training strategy to build a team that prioritizes guest connection and a best in class experience ? Lead and develop Store Managers through consistent 1:1’s, ongoing performance management, annual evaluation process, and goal setting ? Hold store managers accountable for managing and developing their in-store teams ? Assist with succession planning ? Ensure inventory is accurate and aligns with anticipated demand in all stores ? Lead and coach your team through our core values and store principles ? Strategize and implement peak season operations including working the sales floor on top days ? Monitor key performance metrics for region to evaluate and report on store performance against objectives ? Travel to retail locations to accomplish work, as needed and as requested ? Assist with new store openings Requirements Above all, a person who joins our team must be three things: humble, hungry, and smart. Here are some other things we are looking for: ? Someone who can inspire people to work hard, grow, and enjoy the results of success ? Self-starter who sets high goals and works hard to achieve them ? Excellent interpersonal and communication skills: verbal and written ? Ability to manage complex projects and delegate ? Ability to move quickly and easily to affect change ? Excellent decision making and problem resolution skills ? Extraordinary guest interaction, organizational, and time management skills ? Proven negotiation and conflict resolution ? Proven merchandising skills ? All employees’ availability must reflect the needs of the business - this schedule could include mornings, evenings, and the weekends ? Passion for customer service and delivering an exceptional experience for guests Qualifications ? 3 years in multi store apparel retail management ? 5 years proven management experience ? Entrepreneurial - takes initiative to ensure the success of the business and drives towards accomplishing big goals ? Innovative ? Owns results ? Eager to learn through feedback ? Competitive, strong positive energy, people person ? Proficient in Excel Benefits Above all, we offer the chance for growth. We want to add people to the team who want to be a part of this family business and grow within it for life. In addition to that: ? Salary commensurate with experience ? Bonus opportunities ? Health, dental, vision insurance available ? 401K ? Employee discount

Keywords: The Normal Brand, O'Fallon , District Leader of Stores, Retail - All , Saint Louis, Missouri